Overview:
Propelio is an innovative real estate platform designed to address the pressing challenges in Nigeria's real estate market, particularly for millennials, Gen Zs, and underserved communities.
By leveraging technology and user-centric solutions.
Propelio is a real estate platform designed to simplify buying, renting, or investing in properties, land, or houses. It serves as a comprehensive tool for real estate professionals and investors by offering features such as property searches, market analysis, and lead generation.
Problem:
The Nigerian real estate market presents significant barriers for young people, particularly millennials, Gen Zs, and underserved communities. While property ownership is widely seen as a path to wealth creation, many face persistent challenges such as limited affordability, lack of transparency, and difficulty accessing reliable opportunities.
Solution:
I collaborated with Propelio’s designers, developers, and real estate experts to design a platform that connects aspiring property owners, landlords/agents, and buyers in Nigeria. The solution features role-specific dashboards, admin, landlord/agent, and buyer. Each tailored to unique needs. These dashboards enable secure transactions, flexible financing, property management, and personalized recommendations, ensuring a transparent and user-centered real estate experience.
Designing with Clarity and Purpose
Every project follows a clear process that balances strategy, creativity, and user insight.
User Research:
During the user research phase for the Propelio platform, we conducted supervised interviews and surveys with potential users, including aspiring property buyers, landlords, and real estate agents, to gather valuable insights.
This feedback was then synthesized into detailed user personas to better understand the target audience's challenges, needs, and preferences, ensuring the platform effectively addresses their unique requirements.
User Journey:
I have also created a user journey to better illustrate the process of attempting to use the platform
Usability Study:
View Usability Study
I conducted a user testing session, identified recurring themes, and iterated on the design to address these insights and enhance the overall user experience.
Iterations:
Adding a search bar to the listing pages on the website improves the user experience by providing a quick and efficient way for users to find specific properties or investments. This enhancement eliminates the need for users to scroll through extensive listings, saving time and reducing frustration. It ensures that users can access relevant information faster.
Before :
After :
Results:
After collaborating with the engineering team to implement the redesigned pages, I conducted usability tests to measure impact. Two key success indicators emerged: increased engagement with property listings and a significantly smoother navigation experience on mobile devices, validating the effectiveness of the redesign.
